WeatherOptics has been built around providing you with the most accurate weather information using cutting-edge analytics and expert meteorologists. We are constantly striving to stay ahead of the curve, maintaining ourselves as your go-to for everything weather-related.

That’s why we are incredibly excited to announce a number of new content changes, all designed to keep you even more informed about the weather you experience on a daily basis.

Five Things to Watch This Week

Released every Monday at 9:00 AM sharp, this new series will enable you to start your week knowing exactly what big weather stories are coming up over the next 7 days. Our expert meteorologists will quickly recap the weekend’s weather and then briefly go over the most important things you should know for that week.

The Morning Briefing

A free, subscription-based briefing that will be sent directly to your inbox every Wednesday and Friday morning. The Wednesday briefing will be focused more on the mid-week weather, while Friday’s will lean heavier on what the weekend looks like. These briefings will provide quick but valuable insights, with everything we feel you need to know on a quick and short-term basis about upcoming weather. Both Five Things to Watch This Week and The Morning Briefing will keep you up to date with a brief summary regarding full-length, in-depth weather stories we’ll be covering later on about weather events that may affect you.

The Sunday Storm

Our new long-form analysis series will be released every Sunday evening. Each piece will be an in-depth article exploring the technical and analytical side of weather events that may impact the US in the coming days or weeks. Be sure to check this out, especially if you’re someone who considers themselves a weather buff wanting to learn more about how the weather works on a technical level.


These new series will debut on the morning of Friday, August 24th, with the first release of The Morning Briefing at 9:00 AM that you’ll be able to immediately subscribe to. Sunday will feature our first Sunday Storm followed by Monday morning’s release of The Morning Briefing. We hope you’re as excited as we are.


The WeatherOptics Team


Scott is the founder and CEO of WeatherOptics Inc, which he started as a weather forecasting content platform in 2010. In 2016, after gaining a substantial following, WeatherOptics began servicing the private sector using impact analytics driven by historical weather data. Since this pivot, Pecoriello has led the effort to combine consumer, business, utility, and weather data in order to redefine how WeatherOptics could change business perspective on the weather. As founder as well as the director of all day to day operations, Pecoriello has proven WeatherOptics to be an effective, fast-growing data analytics company that is actively changing the way businesses think and react to the weather.

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