WeatherOptics is extremely excited to announce the acquisition of data visualization company Innovation Weather, LLC. Acquiring Innovation Weather will allow WeatherOptics to expand into a more diverse set of products, servicing businesses with both numerical and visual analyses of critical, impact-based weather data. This acquisition is crucial in order to satisfy companies that need both numerical and visual forecasts to make decisions.

WeatherOptics was founded by Scott Pecoriello in 2010 and began servicing businesses in the private sector in 2016. Since getting involved with historical data analysis, WeatherOptics has proven to be an effective, fast-growing data analytics company that is actively changing the way businesses think and react to the weather. The New York City based startup has achieved this by creating algorithms that translate raw weather data into impact-based information.

Innovation Weather, LLC has developed numerous algorithms for a variety of meteorologically-dependent industries. They have worked to revolutionize the way meteorological data is visualized by creating interactive and innovative products. “We’re looking forward to implementing our novel visualization techniques into their already robust system”, Co-Founder Nathan Lis says, “and the ability to continue to develop creative solutions to predict the effects of hazardous weather.”

This acquisition serves as a strategic alliance as WeatherOptics prepares to offer its newest product, the WeatherOptics Impact Portal. Rather than only offering products that output raw data, the new Impact Portal will allow clients to get a combination of raw data and numerous visualization tools. The Impact Portal will also contain customizable functions such as alerting, tracking, and critical insights for companies that need more information on how an upcoming weather event may impact their operations.

WeatherOptics CEO Scott Pecoriello says, “This acquisition is a crucial step to reaching the next level for WeatherOptics. Not only are we able to convert everything visually now, but we’ve also expanded our team to include a number of highly talented individuals in the weather-data sector.” Pecoriello added, “Merging our products make perfect sense because of the holistic advantages, but joining forces also increases what we can do next on a technological and developmental scale.”

Both the Innovation Weather and WeatherOptics teams believe that combining technology increases their ability to develop unique and valuable tools that help both businesses and the public get a better sense of not only what the weather will be, but also the impacts that weather will have. Head of Product Nate Argosh commented, “This acquisition places our company in the perfect position to develop our next iteration of predictive weather impact tools. Our expanded team and technology base brings together cutting-edge research with advanced data engineering, and is discovering new, groundbreaking impact visualization techniques.”

WeatherOptics expects to launch its first iteration of the Impact Portal in the beginning of July, and hopes to expand its clientele base to include agricultural firms, data analytics firms, energy companies and more.


Scott is the founder and CEO of WeatherOptics Inc, which he started as a weather forecasting content platform in 2010. In 2016, after gaining a substantial following, WeatherOptics began servicing the private sector using impact analytics driven by historical weather data. Since this pivot, Pecoriello has led the effort to combine consumer, business, utility, and weather data in order to redefine how WeatherOptics could change business perspective on the weather. As founder as well as the director of all day to day operations, Pecoriello has proven WeatherOptics to be an effective, fast-growing data analytics company that is actively changing the way businesses think and react to the weather.

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