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Scott Pecoriello

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WeatherOptics is extremely excited to announce the acquisition of data visualization company Innovation Weather, LLC. Acquiring Innovation Weather will allow WeatherOptics to expand into a more diverse set of products, servicing businesses with both numerical and visual analyses of critical, impact-based weather data. This acquisition is crucial in order to satisfy companies that need both numerical and visual forecasts to make decisions. WeatherOptics was founded by Scott Pecoriello in 2010 and began servicing businesses in the private sector in 2016. Since getting involved with historical data analysis, WeatherOptics has proven to be an effective, fast-growing data analytics company that is actively changing the way businesses think and react to the weather. The New York City based startup has achieved this by creating algorithms that translate raw weather data into impact-based information. Innovation Weather, LLC has developed numerous algorithms for a variety of meteorologically-dependent industries. They have worked to revolutionize the…

Just when winter looks like it’s given up, we change months to March and the snow threats start piling on. We’re not tracking just one, but two different snow threats over the course of the next 84 hours. After both storms pass, many locations in the northeast will see their largest snow event this winter with totals from both systems likely dropping a widespread 6-12+ inches of snowfall from parts of Central PA to northern New England โ€“โ€“ As of now, I-95 remains right on the cusp of the rain/snow line. The first punch of winter comes tonight as a weak low pressure system that delivered light snow to southern PA lat night moves offshore and strengthens as it heads towards the 40/70 benchmark. As it does so, heavy precipitation will be thrown back towards the Southern New England coastline and run into colder air that’s already in place. As…

After an extremely active two-thirds of winter for the Midwest, the Northeast gets to join in this week on the winter fun with plenty of snow and ice expected. The Midwest doesn’t fully escape this one either though. Rather, a very large and robust system is expected to bring over a foot of snow along with heavy ice and gusty winds from Wisconsin to New York. We break down what to expect in tonight’s edition of your Sunday Storm. “Phase 1” of our storm system is already underway. Much of western Pennsylvania and the northern Mid-Atlantic are already dealing with snow and ice tonight as a robust front-end to our storm system spreads moisture northward. However, this will not last. As our main storm system develops and deepens well to the southwest, a much heavier main shield of precipitation will begin pushing north. This will begin to unfold late tomorrow…